New Trends in Beverages
New Trends in Beverages
As the temperature keeps rising, consumers are all in search of good drinks that can dispel the summer heat and nourish their bodies and minds. Watermelon is creating a sweet storm in the beverage industry in various forms, such as freshly squeezed juice and carbonated soda. Mint, with its unique charm of refreshing and invigorating, has risen from a niche flavor to a new favorite in the food and beverage industry, and has crossed boundaries with various beverages. Health-preserving water is not to be outdone either. Under the enthusiastic promotion of the "crispy office workers" and the "health-preserving Generation Z", it has witnessed explosive growth.
01 The elements of watermelon
Watermelon is the taste code to unlock summer and can be paired with a variety of flavors. MasterKong has launched a new summer limited-edition watermelon flavor iced black tea, Weikexian has launched a new HPP watermelon juice, and Joyoung Soy Milk has launched a new Qilin watermelon soy milk tea, all of which have created a unique taste impact.
02 The elements of mint
Mint, as a common plant that is both edible and medicinal, has brought new inspiration to the beverage market with its unique aroma and rich pharmacological effects. Ambrosial X Doublemint Collaboration's refreshing mint-flavored yogurt is now available. To fight off the high temperature, Weiyi has launched a summer limited edition mint-flavored lactic acid bacteria drink. Yongpu has introduced a new iced mint black chocolate coffee liquid.
03 Health-preserving water
As the concept of "food and medicine sharing the same origin" becomes increasingly popular, just walk into any supermarket or convenience store and you will see more than ten kinds of health-preserving water products competing on the same stage. "Boiling" and "boiling" are the key words of health-preserving water
It highlights the purity and restoration of its production process. The raw materials often include red dates, wolfberries, red beans, coix seeds, pears, and hawthorns, among others.
Brands are also continuously enriching their product matrices. Chi Spring is respectively in the Good Freedom and Slow Cooking series
All have launched new plant-based beverages that are refreshing and can relieve greasiness. They are also preparing to introduce the new "Yiji Water" series. From the herbal tea market to the health water market, brands such as Lianhua, Laiyifen, Dongfang Buzhe, and Xiaoqinggan have all introduced healthy herbal plant-based beverages to the market.
From the sweet and juicy watermelon to the refreshing mint and then to the health-preserving and nourishing choices, the summer beverage trends not only satisfy people's taste buds but also reflect the current lifestyle and consumption concepts. How do these trendy beverages continue to innovate, and how will they lead the next season's culinary trends?
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